Just a few days ago, I shared my ideas on five creative ways to utilize a personal stylist. In that article, I highlighted different ways that personal stylists can help style clients outside of their everyday wardrobe; for example, business branding photo shoots, special events, speaking engagements, etc.
Today, I’m proud to highlight a fantastic client that I helped recently, whose styling focus was centered on business branding for the launch of her new firm. I’ll walk you through her goals, highlight the process, and her overall experience. And since my clients are so awesome and deserve recognition in what they do, I’m also happy to share more information about her services – more on that below!
Kay’s Styling Goals
My client, Kay Zulu, was preparing to lay the groundwork to transition from her full-time corporate career to her launch own ‘fempreneur’ business coaching firm. About a year ago, Kay made the decision to go out on her own and build her own business which was a very brave, yet exciting time for her. She thought about the totality of her business regarding who she would serve. And she reflected on how she wanted to convey her ability to help her target audience. Kay thought intently about her personal brand and image because she knew that would be key to attract the right types of clients and opportunities.
Kay initially sought to work with me to get a better understanding of the key style fundamentals: discovering her body type, her personal style archetypes, and which key wardrobe pieces she needed to round out her closet. We achieved this through a fun, informative Closet Edit session. Kay was so thrilled with the results from our session that she knew that she wanted to take things one step further for her personal and professional style. On the professional end, she ultimately wanted help branding her business through style to not only make that transition and transformation a little easier for her but also to help set the tone for her personal brand and business identity.
After a few months of deeper business planning and drilling down to her niche, Kay defined the ‘look’ that she wanted. It was important that this look conveyed her fun personality and spunk, but also visually signaled the results that she aims to help her audience achieve (more on that below!). In preparation for her business launch, Kay scheduled a photo shoot that focused on building strong marketing images which would be used on her website and social media. As she was getting closer to “pull the trigger” with her new venture, she connected back with me to style her business branding photo shoot.
My Style Mission
I was thrilled to help Kay out again, and we immediately dived into work. After a couple of consult calls (by phone and FaceTime – gotta love the web!), we ironed out exactly what vibe she aimed for, and I went on to develop the style direction for her looks. Kay wanted chic, fashion-forward looks that weren’t too “corporate” or “stuffy” but rather pieces that spoke to women that are, in essence, marrying their business with their lifestyle.
Since a picture says a thousand words and her shots would be shared with the world, my mission was to curate exceptional, high-quality pieces that beautifully highlighted her silhouette (a must for full-length photos!) while being on-point for her personal and business brands.
When it came time for our fitting appointment at her home, we both were so excited to get started and have her try on all the clothing, shoes, and jewelry that I styled. Pretty much each of the freshly steamed garments fell on her body with perfection, and she looked so stunning! As we worked through the clothing, anticipation built because we knew that at the end, we’d be making final selections for her branded looks. We carefully worked through the entire rack of clothing & accessories and then got down to our final selections. Let me tell you, this is always the hardest part of being styled because often, you want to keep everything that comes home to you! Knowing that she had a budget, we down-selected four final looks that she would wear for the photo shoot. While this was a difficult choice, we selected the best of the best which ultimately met her particular styling needs.
The Final Results
I'm thrilled to share a few of the gorgeous pictures from her styled shoot for her new business! Let me know what you think and comment below!
Kay’s Thoughts About Her Styling Experience with Me
Kay was such a joy to work with again and she was kind enough to write something for me to share with you all today. Here’s what Kay had to say about her styling experience working with me:
“Working with Roxanne is an amazing and fun experience. She is very professional and knows what she's doing. I learned about my body type and what clothes flatter me. There's nothing like working with a professional who has your best interest at heart. She wants to make sure you're comfortable with the process and is very detailed. Not only that, I loved all the pieces she picked out for me. It's like she knows me really well.
I definitely will work with her again. I love my pieces and can't get enough of them. It's an experience that you'll want more of. Thanks Roxanne for all you do and making it a great experience. I've learned so much from you about fashion and how important knowing your craft and being a professional is. Thanks so much for your kindness and compassion and always making sure I was comfortable with the process. I'm grateful.”
Spotlight on Kay Zulu and Her Coaching Business
I’m so proud of Kay and was so honored to help her in this critical phase of her life – the launch of her new venture! This leap of faith is always such a big step but with proper planning and thought, success will follow!
Kay has ‘officially’ made the leap from her full-time corporate role into a new coaching business. In her coaching business, she’s able to fulfill her passion of helping women define their success and build a lifestyle they want! We all need that in our lives!
I’m happy to share a few words from Kay about her passion and the work she does for women!
“My name is Kay Zulu and I’m a business coach and mentor. I help women redefine success and replace their income so they can leave their 9-5 job. I support women by facilitating them uncover their creative process, overcome mindset blocks, and design their business strategy so they can build a business and lifestyle that reflects who they really are.
1. My son – who’s been a catalyst for my growth.
2. My passion to contribute and create a world where women feel in total harmony with who they are at their core so they can create an environment where enjoying fulfilling relationships with loved ones, friends, family, hobbies, and lifestyle through their successful business is a reality.
3. My belief that women play an integral role in gluing society together with love.”
Want to Connect with Kay? Here’s How!
You can connect directly with Kay via her website, her Facebook Page or her Chic Ladypreneur Facebook Group (a private group where you can request access to join). She has lots of great services and resources to offer, so definitely check her out!
See How a Personal Stylist Can Help You?
Personal Stylists can help you in so many ways. The right stylist can help prepare you and your closet for significant lifetime milestones, achievements, and transitions. Stylists aren’t just for everyday wear, and they’re certainly not out of reach for the everyday woman.
Kay’s experience being styled for her business photo shoot is just one of the many creative ways you can utilize a personal stylist. I’d love to hear your thoughts on Kay’s experience or even other ways you might want to work with a personal stylist – comment below. I’d love to hear from you!
Roxanne Carne is a recognized Personal Stylist & Personal Shopper styling women in NoVA, Washington, DC, MD, and virtually! Visit www.roxannecarne.com to discover how she can help you define your style!
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